İstanbul Apparel Exporters’ Association (IHKIB) which provides 75 percent of Turkey’s ready- to- wear export, has opened Turkish Trade Center in coordination with Turkish Exporter’s Assembly (TİM) in New York in the region which is claimed as the ‘ground zero’ of the World of Fashion.
4,000 square feet showroom will operate on the ‘10 East 34th Street’ which may be regarded as the heart of the New York Fashion. Turkish design and fashion products target to reach out directly to the American fashion and ready- to- wear companies through the Center where 10 different brands and manufacturer companies from Turkey will have their own showrooms in the first place. Brands and manufacturers will exhibit their different products from Street fashion to maternity clothing, from women’s knitwear to denim. Company Representatives will directly be reachable at the Center where newly designed products will be exhibited.
IHKIB executives underlies that Turkish ready- to- wear industry proved itself all around the world as the most important base of quality production saying: “Today, Turkish ready- to- wear sector is the 6th biggest supplier in the World. We were among the important providers in the U.S market in the beginnings of 2000s. But in time this power of ours has eroded. Now again we initiate an another successful attempt with our designs, collections and brands at U.S. which is the biggest ready- to-wear importer of the World. We are going to evaluate the potential at this big market by presenting Turkish quality design and fashion products to the appreciation of the consumers. The research, analysis we have done support this view of ours.
I believe that American consumers will know and appreciate the Turkish ready- to- wear fashion and design products from very different categories in a short period of time.”
Most of the manufacturers and brands at the showroom are in the prestigious markets of the World. From now on, they are going to meet American buyers in the American market with their own collections. Turkish fashion and design products that give East- West synthesis an important place on designs can have a stronger space in the American Fashion market where concepts such as diversity, inclusiveness are on the rise.’’
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