Seven months after the Chobani yogurt company acknowledged it was trimming its workforce at its Columbus dairy production facility, the firm has been taking on new employees at the plant, a company spokesman said Thursday. The spokesman, Michael Gonda, said Chobani has hired a total of 75 workers in recent weeks at its plants in Chenango County and Twin Falls, Idaho.
He said the new hiring has been spurred by a series of “tremendous product innovations” that have clicked with consumers, such as products aimed at children and toddlers, seasonal offerings such as Choboni Oats Ancient Grain Blend and a soon to be released product to be dubbed Chobani Green Tea Limited Batch.
“We remain the No. 1 yogurt brand in America,” said Gonda, who described the company as being on the path of “significant growth.”
As for upcoming marketing efforts, he acknowledged that Chobani will not run a television commercial during the Feb. 1 broadcast of the 2015 Super Bowl. The company had purchased its first and only Super Bowl ad for the 2013 broadcast.
Gonda also denied a report in the New York Post this week that Chobani founder and chief executive officer Hamdi Ulukaya was being pushed out of his leadership role at the business.
While a search has been ongoing for a new company chief executive officer, Ulukaya, a Turkish immigrant who started the company in 2005, will remain as chairman and has approval authority over the next CEO, Gonda said.
“It’s still Hamdi’s company,” Gonda said. “He will continue to remain extremely active.” Source: http://www.thedailystar.com
Last modified onSaturday, 06 May 2017 10:07
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