Within 10 minutes of a “Dr. Oz” episode, the phone at Staple & Spice Market in Rapid City often starts ringing. “It is crazy,” said manager Kayla Raterman. “He’s bringing great business our way.” Those phone calls are part of the so-called Oz effect: the reaction people have to the popular CBS medical program, “The Dr. Oz Show.” If Oz recommends it, people tend to buy it.
- Published in Culture & Art