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Water Is Life, FOUND Is Lifesaver PDF Print E-mail
2016-09-02 14:05:56
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#23 Onur Kece, 35 ? Co-Founder of FOUND Beverage Corp.
Good friends, Onur Keçe & Mark DeLuca are the cofounders of FOUND in Manuka, Australia. When Mark was diagnosed with cancer in 2007, Onur recommended that Mark drink pomegranate juice. Unable to identify the perfect juice, the pair decided to create their own and launched it in Australia with success. FOUND was born with pomegranate juice. Today Mark is 100% recovered and FOUND is sold in 6 countries: USA, Turkey, France, China, South Korea and Germany. FOUND’s retail partners include Starbucks, Chipotle, The Fresh Market, Hilton Hotel, Trump Hotel, Target, Bed Bath & Beyond and countless superb independent retailers striving to bring something new to the market. FOUND Beverage Co. produces and sells fruit juices. It offers pomegranate, apple, orange, peach, and grape juice. Onur’s role in the company is creative lead, head of production, and Board Member. Today Found is a private company backed by an Australian PE firm. Its major focus is gaining market share from the rapidly declining soda category in the USA. Found is the only privately owned brand filled by Danone Turkey and in late 2015 they have come into a partnership with Danone’s USA Importer BWR who now manages all US operations for Found. Found is forecasted to sell more than 2 million bottles in 2016. The Found team still remains in full creative control of the brand, and in 2016 will be launching the first mainstream advertising campaign in New York.

Onur also co-Founded Say Hello, LLC. The world’s first height increase insole for women. The heel insert created a new segment in womans beauty category. From inception the media took to the concept and it wasn’t long before the brand was featured on National TV shows and the top online publications. Onur is the youngest person selected in Top 40 under 40 in Advertising, Marketing and Media (AD NEWS Australia). He is also Co-creator of one of the most iconic ads in Australian advertising history.
Last Updated ( 2016-09-09 15:31:37 )
 
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